The Importance of Social Bookmarking

The concept of social bookmarking was first used in 2003 by the Web Services delicious. We also use the term "branding" for its alternative. There are hundreds of social bookmarking sites. What these sites offer is the possibility of allowing users to share and organize content from external sources. But over the years bookmarking has become an extremely important tool for site owners, and especially for affiliate marketers. It has demonstrated its importance as a powerful tool to improve online businesses.

Why has it become so important for site owners? Well, the answer is simple. With this method, you can drive free, targeted traffic to your site. Even the best research is worthless if it does not receive visitors. Like most webmasters cannot afford to use Google AdWords and other paid advertising, social bookmarking offers a viable alternative.

Social bookmarking not only generates traffic to your site, but it also helps your site rank higher in search engines. Search engines love these sites, and content submissions are indexed almost immediately. For example, if you mark a blog entry from your site and get indexed by Google, it also means that your site and its contents will be indexed as well. Now we can see that these sites offer three basic things that are essential to build a web presence. These things are: a steady stream of free traffic, deep links pointing to your site (backlinks) and positioning in search engines.

Social Bookmarking sites are mostly in community sites, which means that hundreds of thousands of people visit these sites. Webmasters usually have a large content sites like Delicious, StumbleUpon, Digg or Reddit. These sites attract thousands of visitors each day, which could be just happen to be looking for a product or service you offer.

To submit links to social bookmarking sites, you generally have to register a user account. Some of these sites are very professional, full of smart features. With some, you can create your own community or groups where you can invite your friends. Some sites allow you to send bookmarks publicly, as well as private, bookmarks shared only with specified people or groups.

In summary, social bookmarking is a great way to start getting traffic to your site, and begin to get indexed by search engines. There is one important thing that everyone should keep in mind, though. You should submit only high-quality content. Improving the quality of the content, the more people will visit the site.

Posted in: Social bookmarking tips