
There was a mistake to think that reciprocal links are bad for websites. A reciprocal link is a reciprocal relationship between two objects, often between two sites that traffic is mutual. This has some truth to that, but not the whole truth. A reciprocal link can be useful if the site your link is relevant to your site, visitors and link text. You should keep in mind that the sites should be of value to all. Google takes the user experience very serious.
1) If the link does not work or has nothing to do with what your site offers, then Google is not a serious site, only the second start site in cyberspace. Google to your site, in particular,...